Diabetes Essay Example | Topics and Well Written Essays - 750 words - 1

Diabetes - Essay Example This paper focuses majorly on the bariatric surgery as an intervention for the treatment of diabetes in adults. Bariatric surgery is a consideration for people with type 2 diabetes who have BMI exceeding 35 kg/m ². It involves several surgeries on the gastrointestinal tract. These include the gastric banding or transposing, resecting, or bypassing sections of the small intestine. Interestingly, the gastrointestinal tract surgery had originally been developed for the treatment of morbid obesity. Later on, it was employed as a powerful intervention to ameliorate diabetes in severely obese patients by normalizing blood glucose levels. It reduces or completely avoids necessity for medications alongside being a cost-effective approach for the treatment of the disease. The American Diabetes Association (2014) recommends bariatric surgery consideration especially for adults with BMI 35 kg/m2 and type 2 diabetes. It applies particularly when the diabetes or the associated comorbidities prove to be difficult to manage through lifestyle and pharmacological therapy. An observation has been made that patients who have at a time undergone the bariatric surgery in most cases require lifelong medical monitoring and lifestyle support. Research has provided evidence related to the glycemic benefits of bariatric surgery patients with type 2 diabetes and BMI 30–35 kg/m2. The evidence has played a significant role in the recommendation of the bariatric surgery. However, there has been criticism that in well-designed controlled trials which have optimal medical and therapy as the comparing factor, the longtime benefits, cost-effectiveness and risks of bariatric surgery in individuals with type 2 diabetes should be reconsidered in further studies. In terms of the desired normalization of glycemia, studies have shown that Bariatric surgery achieves very close or complete normalization. Buchwald (2009), in a survey carried out on a population of people with type 2 diabetes,

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 5

Marketing - Essay Example New product development process Idea Generation Idea generates from different sources. It may be by the influence of the competitor or from the customer. Ideas can be either generated from the internal source like through research and development or from the outside sources like competitors or market research agencies. For example with technological development new types of DVD players are in idea generation process which will play high capacity Forward Versatile Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Idea Screening Sometimes too many ideas are generated which needs to be evaluated and then screened which are not very promising one for the company. The Idea screening process of the foremost U.S motorcycle manufacturer, Harley-Davidson is known as â€Å"The Wall of Fire† who screens different ideas to choose the best out of the development opportunities called â€Å"The Swirl† (Karol, Nelson, 2007, p. 118). Concept Development and Testing The i deas which are screened in the idea screening process are forwarded for the concept development and testing of the screened idea. Ideas can be very beneficial for the company in many cases for which proper testing of the concept is required for its feasibility study. In automobile industry Tata Motors conducted a market research in order to find the gap in the market for its fall in the market share of truck during the year 1998 to 2000. It showed that consumers want a to have a car like vehicle but it can perform like a truck which can carry heavy weights for different purposes (Kumar, 2007, p.29). Marketing strategy development After concept testing the marketing strategies like the description of the target market, distribution channels, pricing policy, advertising, marketing mix strategies and profit in long run are evaluated and managed. For example Unisys identified the need of the customers then developed the project management process after analyzing the feasibility, develop ment qualification etc (Lambert, 2008, p. 151). Business Analysis In the business analysis process the proposal for the development of the product is made along with the cost of development, marketing, manpower resources, technical needs, replacement cycle and the estimated sales forecast. Harley-Davidson eliminated the suppliers who only provide them with prototypes and improved their sales with the direct design technique after analyzing the business process (Lambert, 2008, p. 156). Product Development With the acceptance of the business analysis the next stage is the actual product development which translates the idea into real world entity from drawing. Prototypes are often made for different products in order to understand the feasibility through thorough testing process. Like in case of Ice cream maker Ben & Jerry’s they alpha tests their new flavors range amongst the employees of the firm for their feedback (Grewal, 2008, p. 311). Market Testing With successful testin g process and feedback from the prototype the actual final product are made and research is done from the review of the customers. The disadvantage of market testing is that, the competitors came to know about the new product and they can act accordingly. As for example Coca-cola conducted a market testing by launching small eight ounce cans of soda for Coke, Sprite and various other products in Chicago regions. (Grewal, 2008, p. 313) Commercialization / Product launch Market testing process is very essential to decide whether to move for the product launch or commercialization. If any things need to be altered in the product it is done in this stage to suite the market demand (Boone & Kurtz,

Lean Manufacturing: Concept Overview and Disadvantages

Lean Manufacturing: Concept Overview and Disadvantages Introduction The most noteworthy evolution of lean accounting in recent years has been a sharpening focus on value. Lean has always been centered on creating value for customers and eliminating non-value adding waste (Asefeso, p 9). Lean accounting has been steadily making it possible for manufacturers to explicitly measure value in financial terms and to focus improvement efforts on increasing value. With many manufacturers now implementing lean, it becomes essential to discover what part of lean accounting has played in the changes made. This paper will give a brief background of lean manufacturing and a general overview of what lean accounting is. I will also explore some problems and disadvantages of lean accounting from various researched articles. Background of Lean Manufacturing Lean is a philosophy that spurred from the Toyota Production System (TPS). TPS was created by Toyotas founder Sakichi Toyodo, Kiichiro Toyoda, and Taiichi Ohno. Much of TPS was also influenced by W. Edwards Demings statistic process control (SPC) and Henry Fords mass production lines. However, the Japanese were not impressed with Fords approach because it was filled with over-production, lots of inventory, and much waiting. Toyota identified these weaknesses in Fords production line and adapted the production line to create a more productive and reliable production line. TPS and lean also use just-in-time inventory where only small amounts of inventory were ordered and very little inventory was left waiting in the production line. This also was very different from Fords production line which usually bought high volumes of materials and had high inventory levels to lower costs. After TPS proved to be successful for Toyota, many companies adapted their production lines to incorporate lean principles. Lean management was first introduced in the United States in the early 1980s after a global study of the performance of automotive assembly plants. Essentially, the primary principle of lean is that it is a tool used in manufacturing to eliminate waste, improve quality, and reduce cost. Waste is eliminated by identifying non-value added activity. The main objective is to supply perfect value to the customer through a perfect value product that has no waste. Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems (What is Lean?). Companies may face certain challenges when applying lean to their production lines. First, lean should be applied to companies that have production lines that are routine, predictable, stable, and can be flow charted. Second, lean implementation may take years and can be very costly in large companies. Depending on how integrated the systems and how disciplined the production line is, it is quite possible that a lean implementation may fail. There are several key lean manufacturing principles that need to be understood in order to implement lean. Failure to understand and apply these principles will most likely result in failure or a lack of commitment from everyone (Key Lean Manufacturing). These principles are as follows: 1. Elimination of waste; 2. Continuous improvement; 3. Respect for humanity; 4. Levelized production; 5. Just-in-time production; and 6. Quality built-in (Key Lean Manufacturing). Management may also be discouraged to adopt lean manufacturing right away because the lean implementation is a long term investment. Most CEOs make decisions that benefit the company in the short run, and may choose not to adopt lean because it may show unfavorable results on the financial statement during the early stages. Lean will cause a decrease in inventory levels, causing assets on the balance sheet to drop which is not always favorable. However, these short term negative results will eventually become long run gains as the company benefits from less inventory holding costs and improved processes. Background of Lean Accounting While most people associate lean to manufacturing processes, it is now taking on a very important key role for companies to adopt lean throughout the other departments of the company. An example of a support function that uses the lean concept is the accounting field. Since accounting is a support department, it should apply lean principles after the manufacturing department has incorporated lean. Accountings main duty is to accurately measure and communicate financial activity, and by adopting lean accounting after successfully implementing lean manufacturing would allow for the accurate measurement of the new production system. Lean accounting evolved from a concern that traditional accounting practices were inadequate and, in fact, a deterrent to the adoption of some of the necessary improvements to manufacturing operations. While manufacturing managers knew that investments in automation and the adoption of lean manufacturing practices were the right things to do, traditional accounting was often an obstacle to such improvements, yielding numbers that only supported investments when they could be justified by reductions in direct labor, with little benefit ascribed to any improvements to quality, flexibility or company throughput (Asefeso, p 10). Lean accounting is the cornerstone of a completely different model of manufacturing management. By itself, lean accounting has limited value, but as the financial basis for the application of logistics, superior management, factory operations, marketing, pricing, and other vital business functions, lean accounting is very powerful. A core principle of lean accounting is that the value stream is the only appropriate cost collection entity within the organization, as opposed to traditional accountings use of cells, cost or profit centers or departments normally based on smaller, functional groupings of work activity (Asefeso, p12). The main idea behind lean is minimizing waste, therefore creating more value for customers with fewer resources. Problems and Disadvantages of Lean Accounting Lean accounting may reduce the manufacturing process to a few numbers, but it does not provide a lot of information. There are several flaws of using the lean accounting approach. Speed gives you an advantage over the competition. No matter if you are first in a market or deliver a product faster, it will improve your competitiveness and hence your revenue. However, it is nearly impossible to determine this advantage quantitatively. How much does it get you to be in the market seven days earlier? One big thing in lean manufacturing is to reduce fluctuations. The more even your system works, the more profitable you will be. However, it is difficult to measure these fluctuations, even more difficult to determine the impact of an improvement on fluctuations, and hence nearly impossible to calculate the monetary benefit of reducing fluctuations. Yet another thing in lean is customer satisfaction, often described as value to the customer. What is the monetary damage if a delivery is delay ed, if a product breaks, if service is slow, or if your people are unfriendly? It is nearly impossible to know. Even more difficult to determine is how improvement measures will actually influence the above. How much does it cost you to provide a better service, how will this influence customer satisfaction, and what is your benefit from this? (The Problems of). Using lean accounting can also lead to bad decisions such as where to put the money when profits are maximized and where to take the money out that has been saved. There are also several disadvantages of using lean accounting. One disadvantage of lean accounting is that it requires a top-down, sometimes monumental cultural shift. Most manufacturing companies have cost accounting systems in place that measure production improvements in terms of short and medium-term cost reductions. However, lean accounting focuses on freeing up resources to increase the product or product lines value to customers and make more money. Senior management must therefore change their thinking from one focused on the bottom line to one focused somewhere between revenues and profits. Without managements full commitment, full implementation of an effective lean accounting system will stall (Wright). Accounting systems traditionally generate internal reports that owners and management both senior and departmental review and discuss. Lean accounting aims to translate the information into numbers that task-based employees in various departments can use. These accounting systems focus on compiling cost-based data. Since lean accounting focuses on value creation, companies often need to completely overhaul their accounting systems, collection and measurement procedures, controls and software. Any system overhaul can be daunting, but the scope of an accounting system overhaul can be particularly exhaustive (Wright). Lean accounting focuses on increasing revenues and profits by increasing the value of a companys products and services. When lean accounting systems focus on value stream instead of cost, they may inadvertently omit costs or ignore issues related to specific costs. Until a company fully captures a product or product lines value stream, accountants may not be able to appropriately price products or determine each products individual level of profitability (Wright). Effective lean thinking and lean accounting require input and involvement by all employees. Many employees in a traditional manufacturing or distribution environment are reactive, following the orders given them. Companies must therefore invest in training, developing and empowering all their employees to help them become proactive. This can be expensive and time consuming (Wright). Unless the accountants understand the way that lean works, in the worst case it seems to them that lean produces losses, not efficiencies. In a typical case, they cannot see the cost advantages. Those who were fighting to introduce lean into their companies reported over and over again that finding a way to reconcile accounting the way lean does it and standard cost accounting was proving to be much harder than it should be (Woods). Lean practitioners think of accounting in cash terms. Lean is against creating data and reports for their own sake. That would be considered another form of waste. In general, lean advocates have a jaundiced view of enterprise software and any general-purpose automation tools. The lean approach measures how well your value stream is working (Woods). The difference between lean accounting and standard cost accounting can be explained in a simple weight loss analogy. When dieting, standard cost accounting would advise you to weigh yourself once a week to see if youre losing weight. Lean accounting would measure your calorie intake and your exercise and then attempt to adjust them until you achieve the desired outcome. While this analogy is oversimplified, it does get to the core difference between lean and standard cost accounting. Lean accounting attempts to find measures that predict success. Standard cost accounting measures results after the fact (Woods). But even when the accounting types and the lean practitioners start to understand each other, problems remain. How can we reconcile the kind of data collection and accounting that lean demands and the standard cost accounting? Duplicated data collection and reporting is indeed a form of waste (Woods). Conclusion While lean accounting is still a work-in-process, there is now an agreed body of knowledge that is becoming the standard approach to accounting, control, and measurement. These principles, practices, and tools of lean accounting have been implemented in a wide range of companies at various stages on the journey to lean transformation. These methods can be readily adjusted to meet your companys specific needs and they rigorously maintain adherence to GAAP and external reporting requirements and regulations. Lean accounting is itself lean, low-waste, and visual, and frees up finance and accounting peoples time so they can become actively involved in lean change instead of being merely bean counters. Companies using lean accounting have better information for decision-making, have simple and timely reports that are clearly understood by everyone in the company, they understand the true financial impact of lean changes, they focus the business around the value created for the customers, and lean accounting actively drives the lean transformation. This helps the company to grow, to add more value for the customers, and to increase cash flow and value for the stockholders and owners (Maskell and Baggaley, p 43). Works Cited Asefeso, Ade. Lean Accounting, Second Edition. AA Global Sourcing Ltd, 2014. p 9, p10 and p12. Key Lean Manufacturing Principles. www.lean-manufacturing-junction.com. Accessed February 25, 2017. Maskell, Brian H. and Baggaley, Bruce L. Lean Accounting: Whats It All About?. Target Magazine. Association for Manufacturing Excellence, 2006. p 43. www.aicpa.org. Accessed February 25, 2017. The Problems of Cost Accounting with Lean. www.allaboutlean.com. Accessed February 27, 2017. What is Lean?. www.lean.org. Accessed February 25, 2017. Woods, Dan. Lean Accountings Fat Problem. Published July 28, 2009. www.forbes.com. Accessed March 1, 2017. Wright, Tiffany C. The Disadvantages of Lean Accounting. www.smallbusiness.chron.com. Accessed March 1, 2017.

The American Civil War Essay -- US History North South Civil War

The American Civil War was from 1861 to 1865 it was a civil war between the United States of America and the Southern slave states of the newly-formed Confederate States of America under Jefferson Davis. The Union included all of the free states and the five slaveholding border states and was led by Abraham Lincoln and the Republican Party. Republicans opposed the expansion of slavery into territories owned by the United States, and their victory in the presidential election of 1860 resulted in seven Southern states declaring their secession from the Union even before Lincoln took office. The Union rejected secession, regarding it as rebellion. Hostilities began on April 12, 1861, when Confederate forces attacked a U.S. military installation at Fort Sumter in South Carolina. Lincoln responded by calling for a large volunteer army, then four more Southern states declared their secession. In the war's first year, the Union assumed control of the border states and established a naval bl ockade as both sides massed armies and resources. In 1862, battles such as Shiloh and Antietam caused massive casualties unprecedented in U.S. military history. In September 1862, Lincoln's Emancipation Proclamation made ending slavery in the South a war goal, which complicated the Confederacy's manpower shortages. In the East, Confederate commander Robert E. Lee won a series of victories over Union armies, but Lee's reverse at Gettysburg in early July, 1863 proved the turning point. The capture of Vicksburg and Port Hudson by Ulysses S. Grant completed Union control of the Mississippi River. Grant fought bloody battles of attrition with Lee in 1864, forcing Lee to defend the Confederate capital at Richmond, Virginia. Union general William Sherman ... ...s Plaza in Cadman Plaza and the Korean War Veterans Parkway, which was known as the Richmond Parkway until it was renamed in April 1997 by the New York State Legislature. The Vietnam War Memorial The Vietnam Veterans Memorial recognizes and honors the men and women who served in one of America's most divisive wars. The memorial was conceived and designed to make no political statement whatsoever about the war. The Vietnam Veterans Memorial is a place where everyone, regardless of opinion, can come together and remember and honor those who served. By doing so, the memorial has paved the way towards reconciliation and healing, a process that continues today. The Vietnam Veterans Memorial accomplishes these goals through the three components that comprise the memorial: the Wall of names, the Three Servicemen Statue and Flagpole, and the Vietnam Women's Memorial.

Bridging Cultural Differences

WAYS ON HOW TO BRIDGE CULTURAL AND ETHNICAL DIFFERENCES. The world constitutes people with different cultural and ethnic background. Culture refers to the beliefs, ideas, artifacts that make up a shared way of life while ethnicity refers to a shared cultural heritage (Macionis, 2007 page 60). Now when people differ in cultural and ethnic background there tend to be a gap or conflict between them. For This reason, there must be some ways of bridging this gap.Thus the essay outlines these differences and the ways on how to bridge them. To begin with, cultural difference is the distinction existing between cultures and it is also called cultural conflict. On the other hand, ethnic difference refers to the difference in cultural heritage that is to say members of an ethnic category have common ancestors, language or religion that together confer a distinctive social identity (Macionis 2007 page 335). If people differ in some aspects of their culture are said to be in ethnic conflict.For instance, cultures and ethnic groups may differ in language, religion, marriage, food habits and dresing. To clarify on these differences, let us first look at language and symbols. Language refers to the method of human communication, either spoken or written consisting of the use of words in structured and conventional way (Google. Merriam Webster). It plays a great role in interaction between two persons, it helps to share thoughts, emotions and opinions, and it develops communities and knowledge.Basically, language and symbols intermarry in the way that a symbol is something representing an idea, a process and physical entities. As a result, people of the same language leave in harmony because they are able to communicate. For example, beating of a drum have different meanings according to the area it is done, for instance among the Chewa in the central region it means an invitation to bear in that area, while to other people of Nthalire in Chitipa it may mean something else. Th e second cultural and ethnic difference between cultures is religion.This refers to a belief in and worship of a superhuman controlling power especially a person, God and gods. Beliefs differ according to cultures and ethnic background that is why there are a lot of religions in the world. Just to mention a few, people from the Middle East believed in Allah while a white man believed in God and in Jesus Christ. This is because the founders of their faith were different; Jesus was a Jew and Muhammad an Arabian. Muslims vehemently deny that Jesus is a son of God which is against Christians’ elief. In this situation people of these two religions will always be in conflict if no ways are put to bridge their faith. The other cultural and ethnical difference existing between cultures is marriage,which refers to a formal union of a man and a woman, typically rocognised by law, by which they become husband and wife(google, Merriam-webster). As a result of differing in ethnic backgrou nd and culture people in Malawi practices different kinds of marriages based on the region they belong.People of the north and southern end practices patrilinieal type of marriage while the remaining part practices matrilinieal type of marriage. Patrilinial is normal in the regions bieng practiced while to others is not normal just because it involves paying of a huge of money to the parents as apart of thankful talken in which to the other groups is like buying. Food habits also plays a role in differing cultures and ethnic groups, a good example can be on the main meals that people value.A malawian citizen may find it difficult to accommodate rice in his daily meals which he may call it junky. This is so because in Malawian culture we value thick poridge (Nsima). The other example can be of Indians, they value putting mutch papper in their food in which other people can not manage. The last difference is dressing, dressing may differ becuae of religion, cultural background and the environment in the individual resides.The putting on of trousers is deviance in other cultures which is also normal to other cultures. Muslim women are encouragide to be putting on long dresses even covering their faces. Following these differences further, we realy see a need of bridging these cultures and some of these ways may include; education,democratic decision making policies,religion,national festivals,village transfers. Firstly, cultural and ethnic differences can be bridged through awareness.This can be achieved through education, involving agents of change such as traditional readers. Agents of change who are regarded as key people ,should be trained on the other cultures and tought to relay the massage to their people. Secondly,syllubii covering information of all the cultures and ethnic groups should be impremented in the curricullum. This will enable students to know more of different cultures and as they grow will be able to interact with those with differing cultur es.In addition to that, the government must imprement democratic decision making policies. In support of this point,policy makers should institute the value of mixing people of different cultures in government institutions such as the army, police, universties, secondery schools and others. A good example of this policy can be under the late D. R Banda who introduced the Malawi institute of young pionneers, which was constituting young people from different angles of the country to be trained at a one centre.This in turn yielded intermarriage just because youth could leave together for a long and understand each other. Furthermore,religion can also help to bring together people of differing cultures in one. For example churches,mosiqus and other worship centres consist peole of different cultures and ethnic groups, to shed more lights on this point let us have an example of st michaels and all angels C. C. A. P. People from all the regions of the country sharing seats, pastor and wo rk together regardiless of their cultural gap.Not only does religion bring together different cultures only in this way, we can also look in the stuations of national crisis,national celebrations, people of different faith may come together to ask for Gods favor. A good example can be drawn from this year’s national independent day where by prayers were conducted on sixth july 2012 at comesa hall in Blantyre. Leaders from all denominations together with the leader of the country came together merged to pray for the national economic crisis. This leads us to conclussion tha we

The Provenance Paradox

The provenance paradox describes the challenge for brands originating in a number of regions in the world failing to compete in the top tier markets. Their origin carries a stigma which places them at an inferior position to brands that originate in supposedly more developed and reputable regions. Certain geographies are perceived to produce better products than others, despite the essence being that the products are of the same quality. Following the examples from the case on how they built their up market positions with the strategies for combating the provenance paradox have been detailed: Flaunt Your Country of Origin and Stick to Colonial History Example: Chocolates El Rey and Concha y Toro Chocolates El Rey fails to find a position in the market where it can compete with the famous brands solely because it comes from Venezuela. For this chocolate brand, breaking through the barrier may be through emphasis on the fact that the reputable European chocolate brands actually acquire their main ingredient- cacao beans from El Rey. If El Rey processes these cacao beans, what would prevent it from maintaining the same quality in taste and richness when producing their own chocolate product? However, this may still be a weak point to stress on for El Rey, as consumers may still doubt them having the supposed expertise in refining the ingredient into the final chocolate product. Furthermore, Concha y Toro, the Chilean winemaker should deeply engage in brand management, like El Rey, in order to build stronger awareness of Chile’s exclusive varietals. By this, we describe wines made primarily from a single named grape variety typically displaying the name of that variety on the wine label. Both of these brands should stick to what they do best, in the case of El Rey, them processing some of the best cacao beans in the world, and Concha y Toro having its country, Chile producing great varietals and having a long viticultural history dating to the 16th century, should keep on the combat to get their brands known by firstly establishing price competition and continuing to be low-cost suppliers as they continue to focus on the commodities that made their countries successful way back, and hence achieve scale. Downplay Your Country of Origin Example: Corona Beer Other producers counter the effects that arise with the branded product origin on the positioning of the brand in the market by deviating focus from where the brand really comes from. Where the product is manufactured becomes an insignificant factor in the promotion, and other attributes of the branded product place it on the upper market segment. Corona Beer is one of the brands that use this strategy of ‘downplaying the country of origin’. This type of combat to the provenance paradox renders the brand at risk of not being strong enough to sustain growth in popularity and trust as consumers eventually want to relate the product to where it really comes from. Not establishing the origin raises doubt of authenticity by the consumers. Nonetheless it works well in preventing the brand from being harmed by geographical undermining. Hide Behind A Front Country Example: India IT consulting companies Companies known to produce relatively cheap products are associated with low quality as well. This is the example of IT consulting companies from India as they are presumed to be good for outsourcing IT grunt work, but not for high-level strategic consulting. Hence, these companies tend to consider the â€Å"hide behind a front country† strategy by setting up fronts in Europe to be able to earn premiums for their services in Europe by downplaying the fact that they are Indian companies and choosing to hide behind a front country. Build a Brand For the Long Haul Example: Korean LG & Samsung and Japan automobiles In the electronics industry, brands such as LG and Samsung did not just reach great heights overnight. The fact that they are of Korean origin raised many doubts about their product being of quality competent enough to compete with top electronic brands. The perception of the Brands not being good quality was gradually countered through a strategy of building a brand for the long haul. They did not just emulate high performing brands overnight, but they let the consumers realize their quality through the smaller markets that hey were initially able to penetrate. With time, consumer confidence in the brands positioned them in the upmarket segment. Furthermore, Japan can serve as the best example of how the slow progression to upmarket positioning is nothing easy as after 50 years the Japanese brands in the automobile industry (Nissan, Honda and Toyota), and electronics (Sony) have achieved the upscale position commanding steep premiums with strategic and financial commitment. End note. Having also learnt about â€Å"The Champagne Effect†, where the Protected Geographical Status is a framework of labeling restrictions enforced by the European Union, this framework is more of a tool to insulate brands from quality competition by reinforcing stereotypes about provenance and limiting opportunities for new players from new markets, and not really to prevent inauthentic, cheaper products. This only serves as another hurdle for emerging-market companies. However, as brands compete to overcome provenance paradox, they should consider social media, such as facebook, as this is an inexpensive channel to tout positive consumer reviews and hence get their brands known globally. They should follow what the top brands are already doing. The brands seeking for acceptance have a long way to go as emerging markets are developing faster than the stereotypes are eroding. Hence, with the help of the strategies for combating the provenance paradox they will be able to get out there and be globally recognized with patience, and long standing perseverance.